Ask Chris: If Metal Roofs Are So Great, Why Don't All Roofers Recommend Them?

Q: I was speaking to a roofer recommended by a friend because I am going to need to replace my roof soon, and when I asked about a metal roof, he said they were “ugly and expensive.” Why would someone in the business say that if it weren’t true?

A: At the risk of alienating my associates in the industry, I have to say that “roofers” as a group are not a very complete source of information about the industry. The nature of the business is such that it tends to be very segmented. Roofers that work for contractors who roof “average” houses use the same materials over and over again, so when they go on to start their own businesses, they continue doing what they know. It just makes good business sense to invest in men and equipment that specialize in one type of product. So why would a roofer say something flattering about a product or service that is outside of his usual practice? Especially when it might cost him work? It’s just very unlikely that he would, so the comments of the roofer you met are more common than not.

I’m still amazed to this day, after nearly 30 years in the industry how many “insiders” still think metal roofs only come in the long, ribbed panels often seen on commercial buildings. Metal offers the biggest number of styles and options, not the fewest! If you want to get a “big picture” view of the many options available to replace your roof, and features like environmental friendliness, long term performance, beautiful styles are priorities, then you need to do your own homework. Our website features a downloadable free informational booklet that's one place to start, but there are many others. You’re going to spend thousands of dollars replacing your roof – doesn’t it just make sense to research the best possible option before you make such a major purchase? Even a roofer has to agree with that!

Ask Chris: What's The Deal With 30-Year Warranties?

Q. The big wind last night caused some of my asphalt shingles to blow into my neighbor’s yard. My house is only 14 years old, and I understood from the builder that my roof had a “30 Year” warranty and was a “90 MPH” roof. Why is it already blowing off, even though the winds last night were not even close to exceeding 90 mph?

A: Welcome to the great Asphalt Roof Deception. The warranty for your roof (if you can find the piece of paper) no doubt had “30 Years” and “90 MPH” in big letters on the first page, but had you read to the fine print, you would discover that the “90 MPH” wind warranty expired after only 5 years – so you have no warranty at all from the manufacturer with regards to wind blow off, regardless of wind speeds. You must ask yourself, “If the manufacturer limits the wind coverage to 5 years, what is that saying about the real life expectancy of an asphalt shingle?” The answer is discovered by homeowners every day: The actual lifespan of a petroleum based product that is deteriorating from the first day it’s exposed to heat and sun is truly only 12-18 years or so. More or less depending on the peculiarities of the installation and location. If you want something that can actually stand up to the wind and sun for multiple generations, then you must investigate metal roofs, because the wind warranty for most of these lasts for the entire length of the warranty period. And that means real protection for homeowners. Find out more facts about roofing options by downloading our free roofing booklet from our website.

Metal Roofs and Home Values

I was beginning to believe the popular press and their analysis of the current economic downturn to the point that I was researching online information concerning cooking rats. It seemed that would be all most of us would be able to afford to eat soon and I might as well get prepared. After all, driving back from San Francisco last week I heard a long-time “conservative” talk show host, who I had previously considered to be a rational thinker, exclaim with in his most authoritative and conclusive voice that the recent downturn in the economy was “conclusive proof” that “unrestricted capitalism” was an animal destined to inevitably eat its own young – or other such nonsense. He was advocating for some form of increased “government oversight” of the financial system – just like many of the talking heads on CNBC.

What seems to be lost on all of the commentators and many of those with the microphones (and I have not the slightest doubt that these high-profile voices and authors either make their money investing the savings of others, have their own investments in “the market,” or comment professionally on the goings on therein. Either way, their reputation, industry, or nest egg is their biggest concern, and often there ends their objectivity) is that the adjustment of real-estate and stock values IS A GOOD THING. This is the free market working! Why aren’t the politicos making noise about the fact that places like Southern California are witnessing dramatic increases in housing sales (66% increase this year over last)? And this with no government action - except talking?

Since any product or service or asset (roofs, houses, stocks, cars) are ONLY worth what someone is willing to pay, how in God’s name can the government do anything useful since it produces NOTHING except OVERHEAD for businesses and wage-earners? If they prop up home prices, isn’t that just the collective tax-paying citizenry pouring the fruits of its labor into artificially holding up the price of something for which demand does not actually exist? And where will this maneuver lead, except to more schemes of similar deception? The market is at work right now re-valuing many parts of the inventory of goods and service to bring them into equilibrium with demand, and that’s a very good thing.

Anyway, I can hear you asking, “What has this got to do with the price of roofs?” The answer is just this: Metal roofs – or any construction material for that matter – will find a place in the market based on value. If the consumer of roof products sees the value of metal (long life, lightweight, attractive, fire-proof, ecologically friendly, and highly resistant to winds and weather), then its place in the market is assured. Regardless of the particular price of homes today as opposed to 2 or 3 years ago.

All of that to say that all of the stuff that’s filling the headlines today will be old news tomorrow and that owners of homes are best served by a focus on purchasing products for their homes that solve problems for the long-term. We all know that the long-term is never that far in the future, and that the house that you’re occupying today will still be a desirable home 5, 10, and 20 years from now. Quality improvements today, like a metal roof, will only make your home better and safer now and in the future. Isn’t that what we’re all after?

Let those politicians and talking heads continue to spout – they won’t “fix” anything. Especially a bad roof!

Ask Chris - Is Now a Good Time for a New Roof?

Q: My house needs a new roof, but with all of the bad economic news I’m wondering about the wisdom of spending money on my house right now. Is it a good idea?

A: If you’re not planning to move – it absolutely is a good idea. The maintenance needs to be done regardless of anything else, and if you’re staying in your home it makes even more sense to upgrade to a permanent metal roof and eliminate this major maintenance concern for generations to come. If your house isn’t going to be for sale anytime soon, then the best advice is to put on the best roof your budget allows regardless of what the headlines say today.

Ask Chris - Do I Need to Tear Off My Old Roof If I'm Re-Roofing with Metal??

Q. I know we’re going to need a new roof soon, but I’m worried about tearing off my existing roof in the winter. Will that definitely be necessary?

A. Probably not if you upgrade to metal. Metal roofs typically weigh less than half the weight of disposable roofs like asphalt shingles or wood shakes. Most of the metal shingles, shakes and tiles are specifically designed for installation over existing materials, so the odds are very good that choosing a beautiful new metal roof to replace what you currently have will entail a small amount of preparation and an installation directly over top. And then you can enjoy the other benefits of a quality metal roof, for many, many years to come. Call or visit our website for more information about this topic and others.

Ask Chris - Is Winter a Good Time to Replace a Roof?

Q. I know it’s time for a new roof, but a roofer I spoke to said winter isn’t a good time to replace mine because it won’t “stay down.” Is that true?

A. Yes – in regard to asphalt shingles. They rely on a thin layer of glue to keep rows stuck to one another and require exposure to a certain temperature for the glue to activate. This is a problem in the winter and may in fact void a warranty. Metal roofs however, besides being better looking, longer lasting, and much greener, don’t rely on a glue to stay on the roof but are mechanically fastened. So they can be installed at any time without compromising their performance or warranty coverage. Visit our website for a useful booklet of roofing facts and many photos of our beautiful range of metal roofs - all of which can be installed year round.

Have a burning roofing question? Post it in the comments section and Chris will answer it in a blog post.

Houses as homes and other musings

Hard to imagine anyone not taking notice of the turmoil in the stock market, but I wonder if the sudden focus on value of assets might prove to be a good thing for the construction materials business. The leveraged, short-term, disposable society we've developed may be forced to begin viewing things like houses as homes and not just inventory - much like the rest of the world already does.

I heard someone say recently, "We've decided to build homes intended for generation, instead of building for the next tenant." While this has been the mindset of other parts of the world for eons, it's only now coming back into vogue in North America. Metal roof materials fit this new paradigm wonderfully. Since metal roofs have life spans that can be measured in generations, it's fair to say that a properly specified and installed metal roof can last for the life of the building on which it's installed.

While it's true that a (very) few other materials can make the same claim, none of them have the properties of metal that make it so ideal for re-roofing existing buildings. The lightness and rigidity of metal allow its use to cover or replace all other roofs. Plus, metal gives the most options to owners when it comes to stye, color and texture. No other roofing material even comes close.

Finally, and unlike asphalt or wood roofing, metal isn't deteriorating rapidly from the day its exposed. The sun and wind that destroy these lesser roof options are easily handled by a metal roof. This means that owners with a notion that homes should house generations will find that metal roofs fit the bill. Measured against such long-term performance, it becomes quickly apparent to anyone with a long-term eye on value that metal roofs are the most valuable of all.

More questions? Download a free copy of my booklet, "What Every Homeowner Needs to Know about Roof Replacement," on our website.

Thoughts from Chris - "40 Year Shingles" and other lies

Since I've been focusing exclusively on selling metal roof materials for many years now, it's become common for me to be accused of exaggerating the poor performance of asphalt shingles - the most commonly used roof material in North America. My presentation materials, website and blogs contain many photos of badly decomposed and failing asphalt roofs that had lasted only a fraction of their "warranty period" and in fact many such photos can be found on many, many websites.

I started noting and photographing the real performance of asphalt shingles in the early 90s, so this is hardly a new phenomenon. What is new, however, is that the contractors who specialize at installing asphalt shingles are now saying the same things I've been repeating for nearly 20 years. I was very, very gratified recently to read promotional material by the owner of one of the most prominent roof contracting companies in the region. He wrote an open letter to potential customers in which he states clearly that "properly installed" asphalt roofs have a life expectancy of 12-20 years! Easily inferred from this statement is the fact that improperly installed asphalt shingles have a lifespan shorter still. It should be noted that the shingles to which he's referring have "warranty periods" of 30, 40, 50 years and even "lifetime" warranty periods!

I've been saying for years - as have many other people in the roofing industry, I hasten to add - that there is NO RELATIONSHIP between the lifespan of these asphalt shingles and the printed "warranty period" on the wrapper. Even this most recent disclaimer by an "insider" doesn't stop for one minute the ongoing, deliberate misrepresentation of the life expectancy of these products by many people in the industry. They're still sold as "40 Year Shingles," yet there's not an honest person in the business who will say that they will actually last 40 years! I'm stunned this practice continues. I predict a hungry lawyer somewhere will collect enough signatures one day to commence a very large and very public class-action suit against some manufacturer with deep pockets that continues to sell these oil-based products with these completely meaningless and deliberately misleading warranty periods. The shame of it is that the typical roof purchaser still believes that they're buying a "40 Year" shingle and that someone is promising them a lifespan close to 40 years. I'm sure there's a better description of the practice than "deliberate misrepresentation," but I just don't know what that might be.

I think this issue is more relevant than ever now that housing has transitioned (again) from a get-rich-quick scheme back to a place where they are homes for this generation and those to come. Regardless, I at least have confidence that a properly installed metal roof CAN last 40, 50 or more years. In fact, I own a property built in 1957 with a metal roof - and those metal shingles are still performing well today, 51 years later. Now, that's a "50 Year Shingle"!

Thoughts from Chris

Something that never fails to astonish me is the surprise expressed by people when you inform them that our metal roof assemblies are significantly lighter than an asphalt shingle roof.

In asking a lot of prospective customers lately why they wouldn’t have anticipated that, I learn that the appearance of our metal roof systems looks so much more substantial than asphalt shingles that they just assumed that the metal roof would be a heavier material.

My own sense is that the word “steel” connotes a solid, tight, heavy material, and the people unfamiliar with stamped steel products don’t realize how light this material can be and still provide outstanding performance.

The fact that metal roofs are so remarkably strong for their weight means that it can be installed over most roof materials without compromise. In fact, I believe that the biggest part of the roofing business for the next few years will be replacing the millions of “30, 40, and 50 Year” asphalt shingle roofs that were installed in the last 15 years or so. This will mean that metal will rise to the top of the list of homeowners who need to replace their rapidly decaying asphalt shingles, but want something permanent, better-looking, and more earth-friendly.

Its light weight means that upgrading to metal will mean most homeowners won’t even have to remove their old asphalt shingles as metal is easily installed over top. Another benefit of this “over comp” installation is the fact that our land-fills are spared the added burden of accepting the old asphalt shingles. A “green” benefit as well!

Check out the photos above as an example of how easily metal can be installed over existing asphalt shingles…and what a huge difference in appearance results!

Ask Chris - When Should I Replace My "30-Year" Roof?

Q. My house was built in the late 90s and it has a "30 Year" asphalt shingle roof. We've had some blow-off problems, but we won't have to replace it anytime soon, right?

A. Actually, we've just re-roofed a number of homes that were built in that period - all with "30 Year" roofs. No matter what the name implies, the real lifespan for most asphalt composition roofing is about 10 or 15 years, so you're probably approaching the end of the service life of your roof, and those blow-off problems are certainly evidence of that. If you're planning on staying in your home, you're going to be facing a re-roofing decision soon and certainly before those 30 years are up! You can avoid a similar problem in the future by upgrading to a quality metal roof. Not only will it offer superior resistance to high winds - no more shingles littering the lawn - but it also means you won't be re-roofing in another few years. Our metal roofing materials come in an array of styles and colors, so it's certainly worth your time to investigate.

For a more thorough discussion of advertised and actual service lives of a variety of roofing materials, get your copy of our homeowner's guide to re-roofing, available for download on our website.

Ask Chris - Why Are Metal Roofs So Uncommon?

Q. When I look around at the roofs in my area, I don't see very many made of metal. Why is that?

A. Many roofs are chosen not for their long-term performance, but for their price and convenience. If you're considering replacing your roof and value things like long-term performance, beauty, eco-friendliness and durability, particularly if you're planning on staying in your home, the normal roof replacement choices (i.e. asphalt composition, concrete tile) may not be at the top of your list after a bit of investigation. I highly encourage you to learn about the features and benefits of quality metal roofing and remember to ask lots of questions about any material you're considering. After all, even a cheap roof costs thousands of dollars.

Oh, and once you start learning more about metal roofing, I bet you'll be surprised to discover that many of the beautiful roofs in your area actually are metal!

Fantastic article discussing homeowners going green with their roof choice. Here's an excerpt:

"The metal roofing industry's product are already environmentally friendly as most metal roofs contain more than 25 percent recycled content. This level of recycled content allows metal roofing to be included on listings of 'green' and recycled content products. In addition, metal roofing is 100 percent recyclable. Traditional roofing products, such as asphalt, contribute 13 billion pounds of waste to U.S. landfills annually. Many metal roofs can be installed over an existing roof, without tear-off and disposal."

That's right, folks. It says 13 BILLION pounds of waste result directly from traditional, violently unfriendly roofing material. Makes you think!

Read more here.

Ask Chris

Q. We've been following your series, and although we have no plans to move and need to do our roof soon, wouldn't a really nice metal roof just be too expensive?

A. With the rapid rise in oil prices over the last couple of years, the fact of the matter is that the nice metal roofs are closer in price to cheap roofs than ever. Even I was shocked recently to discover that our beautiful, permanent Sierra Metal Shake could be had by a customer for less than the petroleum-based asphalt roof they were considering from a major national building supply chain! You may be more than surprised at the affordability and value of the new generation of metal roof products. I encourage your to visit our website to learn more.

Ask Chris

Q. I'm thinking of re-doing my roof before winter. How much time do I really have?

A. If you're really intent on doing something before winter gets here, you should probably move now. Winter may seem far off, but anyone who knows what they're doing is going to get busy really quickly. Another critical consideration? Just about all product lines, including metal, have a lot of upward pressure on prices, so the sooner you choose something, the better chance you'll have at getting it at a good price. We've got a lot of great inventory that's still available at our special summer pricing and you're likely to be pleasantly surprised at the many benefits and affordability of a good metal roof. It's certainly worth your time to learn more if you're planning on a new roof for the winter.

Ask Chris

Q. We're considering re-roofing with metal, but we don't want something too bright and shiny. Can we get a metal roof that doesn't look like, well, metal?

A. That's the thing about metal - it's so versatile! While you can get shiny or brightly colored metal roofs, there's also an array of subtle shades, textures and styles available, some of which replicate the look of other traditional roofing materials. In fact, you've probably admired roofs around town that are actually - and you didn't even know. Take our new Sierra Metal Shake. Not only does it offer the many advantages of metal (green factor, high fire-damage resistance, low maintenance and more) but it's now available in three distinguished colors that will compliment many architectural styles.

Ask Chris your roofing questions in the comments section and we'll post his answer on our blog!

Ask Chris - Do I Need to Tear Off My Old Roof?

Q. I've read in your Q&A series that metal roofing can go over the top of most existing roofs, but the roofer I spoke to recommended tearing my old roof off. Why is that?

A. If you're considering another asphalt roof, then I agree with your roofer. That's because asphalt deteriorates more quickly as you pile up the layers. Metal, on the other hand, isn't affected by what's underneath it to the same extent. Because it's so rigid and lightweight, going over most existing roofing with metal is in fact a very good idea. Not only do you save yourself the expense and mess of the tear-off, it's also far more environmentally friendly as you're keeping that material out of the landfill.

Got a burning roofing question? Ask in the comments and we'll post Chris' answer on our blog!

Upgrading to a Metal Roof in a Declining Economy... Really?

Thoughts from Chris...

Being involved with selling metal roofs for decades now, and observing all the while the trends in real estate and architectural products, it’s quite fascinating to me that during this time that real estate values are leveling off or declining in many markets, the demand for metal roof products is growing noticeably. On the surface, this seems like a paradox: why would a premium, more expensive type of material enjoy increased demand in a housing downturn? There is some logic to the occurrence, and since this is the 3^rd cycle of this kind I’ve personally witnessed, I am confident that I understand at least some of the explanation.

When housing is in a rapidly inflating state, I think many homeowners stop thinking of their residence as their “home” and rather entertain thoughts of it as a stepping stone on the way to their “ultimate” address. The gypsy theme seems to pervade conversations of houses and a large percentage of homeowners get caught in the, “we’ll sell this place, make a big profit, and buy the home we really want!” mentality. Even conversations about improvements seem to always include a “return on investment” caveat so that the questions cease being, “What is the best improvement of this type we can afford?” and instead become, “What improvements of any type will have the greatest effect on re-sale value?” In hot real estate markets, the local realtor becomes the expert on renovation choices – even if they’ve never lifted a hammer in their lives! Everyone’s playing, “Flip This House!”

Certainly this is true for roof products as well. If the roof you’re contemplating only has to have an immediate “return on investment” then all other considerations – life expectancy, life-cycle costs, maintenance, fire resistance, seismic safety, etc, etc. – become secondary to the immediate resale value. All of the homeowners caught up in the transient theme of the hot housing markets begin to see big-ticket items for their home, like a new roof, from the same perspective as a tract builder, “After a few, short years none of these details will matter to me – someone else will be living with them!”

People who begin to see their house as a home, for some time to come, as is the case when prices are not rising rapidly, tend to use differing decisions regarding their choices. The thought that “We might well be here in 10, 15, or more years,” adds a new element to the mix. All of a sudden, homeowners begin to worry about qualities in roof products that seem insignificant when “It’ll be someone else’s problem!” Now it may well be OUR problem if we choose an inferior product. Now quality becomes a more significant consideration that short-term resale value. I’ve repeated many times to homeowners in process of choosing a new roof for their home the observation that almost EVERY possible choice will look nice and shiny and new for a short time – it’s the long-term where quality shines. The extra investment in a premium roof, like metal, pays dividends in value for years and years into the future.

When houses become homes, premium upgrades like metal roofs come back into vogue. Makes sense to me!

Ask Chris - What's the Best Roof For Fire Safety?

Q: I saw the local news discussing fire season this week. What’s the best roof when you consider fire safety?

A: Hands down, the best roof for fire-prone areas is metal. Not only is it non-combustible, it’s extremely lightweight - a critical consideration in light of the latest seismic activity - and will resist premature roof collapse. Plus, metal roofing offers superior wind resistance and comes in an array of beautiful colors and profiles. In fact, if you want that classic cedar shake look for your home, ask about our Sierra Metal Shake, which gives you all the aesthetics of wood shakes with none of the tinderbox drawbacks! We’ve extended our introductory pricing as we move into fire season, so call today.

More roofing questions? Ask about our re-roofing report when you call or visit us online.

Ask Chris - What's the Best Roof For Windy Areas?

Q. Today's high winds were tremendous! Are some roofs better than others for staying on in winds like that?

A. Absolutely. The best roofs are the ones that have the most positive fastening. Metal roofs are mechanically fastened to the deck or the structure, while other roofs rely on their weight or adhesives, certainly an inferior system in extreme winds. Our new Sierra Metal Shake is among the best products available for high wind areas like ours because among other benefits, its wind warranty won’t expire in just a few years like asphalt roof warranties. If a roofing project is coming up and resistance to high winds is a priority, call or visit us online to learn more about the many benefits of metal roofs.

For detailed answers to this and all your roofing questions, call or email for our booklet on re-roofing your home.

Ask Chris - Why Should We Consider Metal Roofing?

Q. We’re thinking about a new roof and have heard a lot about metal roofs lately. Should we consider one for our home?

A. Absolutely! With the trend toward higher quality architectural details for homes, there is now a surprising variety of metal roofi ng products that combine the permanence and integrity of metal with styles and patterns that compliment every type of residential architecture. You’ll discover metal that comes in tiles, shingles and panels plus diverse finishes that make these roofs among the most beautiful and distinctive available.

Metal also has the advantage of being environmentally friendly. Unlike most other options, metal roofs have a significant recycled content and here in northern Nevada, a lifespan many times that of lesser materials. If replacing a roof is on your list of things to do, an investigation of metal as one of your options will be an eye-opening experience.

Costs of metal roofing

A great overview of the choices and subsequent prices when it comes to metal roofing.

Here's an excerpt:

"The cost of metal roofing represents value for the homeowners that installed it. A good metal roof can actually add value to your home if you are planning on reselling it. Your home insurance may also be lowered as a result of installing a metal roof because it is less likely to be damaged by the elements, including adverse weather conditions such as hurricanes and lightening storms."

Read more here.

Metal roofs - a fashion statement?

For the discerning homeowner, yes. Metal roofs have the requisite good looks and add value to one's home, making them a great investment.

Click here for more reasons to go metal.

A great source for all things metal roofing

If you're looking for fantastic pictures of gorgeous metal roofs and more information than you can possibly need - and you've already been to our site - then check out the Metal Roofing Alliance.

From photos to help finding material or a contractor to what's in the news, it's a great source of information.

Ask Chris

Q. I’m still confused about metal roofing for houses. Isn’t it too industrial for a home in a nice neighborhood?

A. Not at all. This is a misconception about metal roofs that we hear over and over. The reality is that of all materials, metal comes in the biggest variety of colors, shapes and styles. In your very neighborhood, it’s likely there are beautiful metal roofs that you’ve been thinking are shingles or concrete tiles.

Truthfully, the benefits of metal (lightweight, permanent, environmentally-friendly) are available in such a wide range of options, you have to see it to believe it. We invite you to browse the photos on our website or call us for a drive-by list of homes in your neighborhood.

Have a roofing question of your own? Post it in the comments section and we'll answer it on the blog! Or contact us for our Free Report, a highly useful booklet about all your roofing options.

Ask Chris

Q. My asphalt shingle roof is showing its age, but I have the thought of having it torn off and thrown in a dump. Do I have a choice?

A. You could put another layer of asphalt shingles over your old ones, but then you’d just have more stuff to throw in the dump in another few years. Why not upgrade to metal and solve the problem of “disposable roofs” once and for all. Your best choice might be our new, lightweight Sierra Metal Shake. Designed right here in Northern Nevada to stand up to our severe weather for generations, our newest product is beautiful, permanent, environmentally friendly, won’t burn, and designed for installation over existing asphalt roofs. No material available is better at resisting our high winds and freeze/thaw cycles, and nothing in its class is lower-priced or faster to install.

Have more questions about roofing options? Get our “Free Report” on roof materials. It's 50 pages of invaluable information about all of the types of roofs you could buy for your home.

Don't want a messy tear-off? Then you're gonna love this...

We're THRILLED to announce the arrival of our Sierra Metal Shake. We've sold our first few material packages already, the new roofs are on and looking FANTASTIC.

Our Sierra Metal Shake was designed right here in northern Nevada as the fastest, most economical upgrade for existing asphalt shingle roofs. It's a beautiful, permanent roof system that can be installed right over your existing comp roofing.

And the best part? We're making a splash with special introductory pricing. But since there's always a catch, we're limiting that to a few homes per neighborhood. So if you're thinking of re-roofing, getting a free estimate sure can't hurt!

Wall Street Wisdom

An EXCELLENT article from the Wall Street Journal. Those folks know what they're talking about!

Here's a little snippet:

"There is one asphalt alternative whose resurgence is on a fast track -- metal. Most often associated with quaint New England tool sheds and not-so-quaint outlets of the International House of Pancakes, metal roofs are increasingly appearing on new homes and renovations because of their style and relative affordability. Some even mimic the look of slate and wood shakes."

10 Upgrades to Help Sell Your Home

MSN Real Estate posted today a list of upgrades to help sell your home. They're talking pipes, furnaces, kitchen cabinets and countertops, and most relevant here, the ROOF!

And I quote:

"Shrewd buyers are always concerned about the age of a home's roof. Have your roof inspected if it is more than 10 years old."

The post lists price ranges for both shingles and metal roofs. I mention this because it's a great example of how metal roofing is becoming part of the lexicon for the average homeowner. Thanks to improved manufacturing methods, metal roofing is now a viable option for homeowners working with limited budgets. Speaking of which... get ready for the new Omega Roof Patagonia Shake... the first installation is scheduled for early March. More on that soon...

LINK UPDATE

Sorry, the link for this story's no good anymore. But the important stuff is above anyway!

Ask Chris

Q: I hear people talking a lot about metal roofing, but I just wouldn’t want that look for my house. What am I missing?

A: You’re missing a lot. I’m constantly amazed at the images people have in their heads when they think of metal roofs. Everyone thinks of schools or commercial building roofs as if that were the only appearance of metal. It still surprises a lot of people to know that metal comes in MORE shapes, styles, colors, and textures than ANY other roof material. Tiles, shingles, panels, diamonds, vertical patterns, horizontal patterns, high profile, low profile – metal roofs have it all. If you have a roof project coming up soon, you owe it to yourself to at least take a look at the options available in metal. Our website is a great place to see the enormous variety of choices in metal.

Ask Chris

Q. I’ve read a lot of good things about metal roofs, but a roof contractor I spoke to said he doesn’t like them - is he wrong?

A. Many homeowners may be surprised to find that the average roof contractor isn’t a good source of information about various types of roof products. Roofers tend to get very good at installing one type of material, and so shy away from others. And really, they wouldn’t be acting in the interests of their own business if they promoted something they weren’t equipped to handle.

If you’re interested in something like metal tiles or shingles, make sure you at least speak to someone experienced with and equipped to handle that type of material. Otherwise you won’t be getting the whole story. Even the cheapest roof will cost thousands of dollars - so make certain you look at ALL of your options before deciding how best to invest in your home.

Can't help but wonder...

Have you ever said to yourself, "Wow, I'd love a metal roof! They come in all these neat colors and shapes. Too bad it would turn my house into a lightning rod."

Well, good news! Putting a metal roof on your home does NOT increase the likelihood of your home being struck by lightning. That's because lightning is attracted to the highest point - and that's not necessarily your roof. And here's a little bonus for all your metal roof owners - metal roofs can actually help PREVENT your home from catching on fire if it is in fact struck by lightning. Metal roofs are noncombustible, unlike that kindling otherwise known as wood shakes, and they can also dissipate the electrical charge.

Whew!

Ask Chris

Q: The last storm blew off pieces of my roof! Next time I re-roof, what can I put on that does best in high wind areas?


A: Metal is the stiffest, hardest, most durable roofing material you can buy. Unlike every other roofing material, a properly installed metal roof will stay on in high winds indefinitely. There is simply nothing better. And now, thanks to all of the beautiful styles available in metal, you can have the best roof for our windy environment AND an impressive upgrade to your home at the same time!

Great article

I saw a question about metal roofing posed to a nationally syndicated columnist. It's a good question about whether metal roofing can be used in residential applications, with an even better answer. Here's an excerpt:

"Metal roofing is a superb material for residential buildings. If you choose the right system, you can get a roof that will easily last your lifetime and quite possible an additional 50 years or so.

There are numerous advantages to using metal roofing. First of all, it is totally fireproof. If you live in an area that experiences wildfires, a metal roof just might save your home from a devastating roof fire caused by a wind blown ember. Metal roofs are made with environmentally friendly recyclable metals, such as steel, tin, aluminum and copper. A house with a metal roof can be extremely distinctive. When installed correctly, metal roofs are extremely wind resistant. A light colored metal roof can actually reflect a portion of the sun's radiant energy, thus lowering your cooling costs."

For the complete answer, click here.

Not your average roof

These diamond shingles are made of titanium-zinc - talk about a custom job.

Ask Chris

Q. Is winter a good time to replace a roof?

A. Actually, yes. Many good crews are available in the winter, and while it’s true we might get the occasional snowstorm, the Truckee Meadows has many consecutive good working days during these months. Plus, many manufacturers would love to move inventory in the off-season, meaning prices are much more negotiable in January than in May or June. Winter is also most often the season when an old roof begins to show its weaknesses. If you’re finding winter’s high winds and driving rain are doing damage, then you should investigate replacing your roof – rather than just repairing it. Installing a beautiful, permanent metal roof eliminates the need to replace it again and upgrades your entire home at the same time.

If a roof is on your list of things to do, don't rule it out this time of year.

Ask Chris

Q. I'd love to upgrade to a tile roof, but aren't they too heavy for my house?

A. No. As a matter of fact, tiles come in metal, the lightest of roofing materials - much lighter than what you probably have now. They're so light, in fact, that they often go over existing roofs, adding a high profile tile appearance without the tremendous weight of most other types of roofing tiles.

A picture is worth a thousand words

Many people hear metal roofing and think of the old ribbed tin barn roof. What they don't know is that metal roofs come in materials, textures, colors and profiles to fit any architectural design and just about any budget. And as for the finished result, well, we'll just let the photos do the talking! Click the thumbs above for bigger pics.

Ask Chris

Q. We’re thinking about a new roof and have heard a lot about metal roofs lately. Should we consider one for our home?

A. Absolutely! With the trend toward higher quality architectural details for homes, there is now a surprising variety of metal roofi ng products that combine the permanence and integrity of metal with styles and patterns that compliment every type of residential architecture. You’ll discover metal that comes in tiles, shingles and panels plus diverse finishes that make these roofs among the most beautiful and distinctive available.

Metal also has the advantage of being environmentally friendly. Unlike most other options, metal roofs have a significant recycled content and here in northern Nevada, a lifespan many times that of lesser materials. If replacing a roof is on your list of things to do, an investigation of metal as one of your options will be an eye-opening experience.

I need a new roof... I think

How can you know when it's time to replace your roof? Well, barring the obvious - like the elements finding their way into your living room - there a few signs that will signal when it's time to bite the bullet.

First, how old is your roof? Depending on what you've got - asphalt shingles, wood shakes, clay tiles, etc. - and how regularly it's been maintained, you could be looking at replacing sooner rather than later. Anything that's been up there longer than 15 years is going to be candidate for regular leaks and torn flashings.

Second, torn or missing shingles. Got a lot of those? It's probably time to start thinking replacement instead of repairs.

Third, the condition of interior walls that touch the roof. Any evidence of moisture? That indicates water seepage, which means you're looking at repairs or replacement.

Fourth, the elements. If your roof is regularly exposed to prolonged snow, rains, hail and direct sunlight, it's going to deteriorate faster.

Ask Chris

Q. I like the idea of metal roofing, but isn't the style wrong for my home?

A. Actually, there are more style options in metal than any other roofing material. Tiles, shingles, panels and custom profiles make metal the most architecturally versatile material. Don't rule out metal until you've seen the enormous variety of profiles available.

Let us help with your re-roofing homework. Regardless of your home's architectural style, there's a metal roof to match.

Ask Chris

Q. Isn't a metal roof too expensive for a home like ours?

A. This is often a concern for homeowners who have spoken with a small, local roof contractor about their options. Since most roof contractors are only comfortable installing materials with which they are familiar, it makes sense that they would discourage potential customers from considering alternatives. Often, they scare homeowners with misinformation about material choices – everything they don’t want to install is necessarily flawed, and price is one way to paint alternatives like metal as undesirable.

The fact of the matter is that the extra cost of a metal roof is often very good value for a homeowner. Since wood and composition roofs have limited lifespans, and well-chosen metal roofs will usually last the life of the building, it is easy to justify the upgrade to metal for any owner who plans to remain in their home for more than a few years.

And if you’re moving soon, it doesn’t matter what you choose because soon it will be someone else’s problem!

Have a roofing question? Ask away in the comments and we'll post Chris' answer!

Why metal roofing?

Simple. Quality, beauty and performance.

Metal roofing is available in an array of tasteful textures, patterns and colors and it can be chosen to match any climate. Metal roofing systems are more structurally sound than other materials and will not warp, crack, burn, split or peel. They are also impervious to rot and moisture.

Metal roofs are lightweight, with outstanding wind-, earthquake- and hail-damage resistance. They’re virtually maintenance free and they add value to one’s home or building. They also last generations and come with warranties to match.

Metal roofs are energy efficient and can help lower air conditioning and heating bills. Light-colored metal roofs actually deflect ultra-violet rays, keeping one’s home or building cool in the summer and warm in the winter. Most metal roofs have a high percentage of recycled materials and can often be installed over current roofing materials without tearing off what’s already there, conserving valuable resources and helping protect the environment.

Through living and working in Northern Nevada, we’ve learned that metal roofing is the best solution to the problems posed by extremes of weather. No other roofing material solves the problems of high winds, intense sun exposure and freeze-thaw cycling.

Concrete tile, meet northern Nevada's high winds - and prepare to die

As a result of the Californian influence, an abundance of concrete tile is specified and used in the Reno-Tahoe area. What a bad idea! There is an extreme diversity of climates between most of California and here in Western Nevada and the Sierras.

That means that even heavy concrete tiles can be easily blown around in our high winds, and - surprise! - the resulting damage is not covered by manufacturers’ or contractors’ warranties. Fading, chipping, cracking and discoloring are also problems common to concrete-based products – yet such bothersome flaws are expressly excluded from manufacturers’ warranties.

High winds, freeze-thaw cycling and intense sun exposure can lead to serious problems for many roofing materials, especially concrete tile. Quality metal roofing materials solves these problems easily, due to their light weight, unique fastening systems and careful design.

Ask Chris

Q. The idea of a metal roof and its many benefits appeals to me, but I worry that it might make my home noisy. Am I right?

A. Actually, no. The vast majority of people who upgrade their roof to metal are surprised to report just the opposite. Especially from those homeowners who convert from wood shakes, we regularly get comments such as “We can't believe how much quieter our home is when it's raining or windy!”

The coated metal roofs in particular have very low resonance (the property that allows a cymbal to crash, or a bell to ring) and once fastened to the roof structure form a very tight and rigid assembly that often adds stiffness to the entire home.

In the words of one customer, “Our home just feels tighter.”

Have a roofing question? Ask Chris in the comments section and we'll post his answer!

Chris says...

There are in fact a large number of stamped metal roof styles that fell out of favor over 100 years ago – not because they were not good roofs, but because they cost considerably more than the new, tar-based asphalt shingles that were entering the market. The life-span limitations of the asphalt shingles were outweighed by the much lower price, and so metal fell out of favor as low building cost became more important than permanence. Metal roofs are enjoying a resurgence now that real estate costs are at all-time high and people are seeking high-quality architectural features.

Chris Says... The So-Called Metal Roofing Niche

It’s funny to hear homeowners today wonder about the appropriateness of metal roofing as an option for their home – especially considering that for centuries metal was the roof of choice for buildings intended to last for generations.

For a significant number of years in this country, throughout most of the 19th century, the options for homeowners were primarily slate, clay, wood, or metal. The use of asphalt and asphalt shingles didn’t even arise until the early 20th century. When it did, it was not because asphalt was a superior product to the usual options– but only because it was cheap and easy to install.

To this date, the roofs that are chosen for permanence still include most of the 19th century options. Asphalt was considered a patch or a short-term fix for the longest time because everyone in construction knows that tar-based roofs decompose in heat and sun. It’s never a question of whether they will need to be replaced, only a question of when. The reason that tar-based roof materials became such a significant product was due to the demand for cheap building materials.

In North America, with the value of residences at an all-time high, it’s no surprise that the roof materials chosen by artisans of years gone by are becoming noticed again, and metal roofs belong to that category.

Chris Says... The So-Called Metal Roofing Niche

I heard metal roofing referred to as a “niche” market by a homeowner recently. Funny to think that the preeminent roof material for high-end architectural projects and estate homes for centuries should now be considered a “niche.” However, it makes sense if you think of the state of the roofing market today. For the past 60 or 70 years the emphasis in building has been low cost. Consequently the vast majority of roofers have become “shinglers.” Since asphalt shingles account for well over half of all roofs sold, it makes sense that the average roofer has little experience with anything else. Any owner of a home or building asking such a roofer about any other roof material would certainly get a response characterizing most all other material as “expensive,” or “exotic,” or a “niche” product. This is to be expected given their experience.

If a homeowner truly wants a complete view of their roofing options, they best use the internet or at least a good cross-section of expertise from local roofers, otherwise they will be viewing a very narrow segment of the industry and miss many options that will enhance their building.

Chris Says... What's the Deal with Those 40-Year Roofs?

I often hear people say, “My neighbor just bought one of those 40 year roofs... that’s longer than he’ll be around!” It’s shocking to many people to discover that a “40 Year” asphalt roof has an actual life span usually less that half of that, and that the “40 Year Warranty” provided with the products offer ZERO guarantee of such a life span.

I think that it becomes easier for people outside the business to understand the real world performance of roof materials when they take a moment to consider the physical properties of the base materials themselves. After realizing that heat and sun destroy all asphalt-based materials, it becomes obvious that – just like the road or driveway that need to be re-paved on regular basis – the much thinner material on an asphalt roof must also have a limited lifespan. imilarly, examining the material characteristics of all materials used for roof products allows you to make a good judgment about their life expectancy.

If you live in an environment where you encounter high winds, for example, then a product that is mechanically fastened will usually out-perform one that relies on weight or adhesion for their attachment to your structure. Metal roofs are a good example of mechanically fastened materials (nails or screws), where concrete and clay roofs are examples of roofs relying on weight to stay down in winds, and asphalt shingles are examples of materials that employ an adhesive to remain in place. It takes only a few minutes of analysis to realize that over the long term, something attached permanently is going to dramatically outperform something that is just “stuck down,” especially when the adhesive is organic (asphalt) and well know for decaying from exposure to heat and sun! Gee – what part of a building gets the most exposure to heat and sun?

Ask Chris - Will a New Roof Increase My Home's Resale Value?

Q. Will a new roof increase the resale value of my home?

A. If your roof is in horrible condition, then NOT replacing it will compromise the value of your home for certain as you are inviting leaks, and leaks are the beginning of all kinds of maintenance issues and expense. From mold to dry rot to collapsing sheet rock, a roof that no longer repels the weather is a major concern and just has to be done regardless.

If your roof is in repairable condition or is in the last few years of its service life, then replacing it is a decision that should hinge on how long you plan to stay. If selling is in the immediate future, then it's unlikely that a new roof will return its full investment and you’re likely ahead by letting the new owner handle it themselves. Invariably, new owners underestimate the cost of major repairs like a new roof and so as a bargaining chip in a sale you have a good chance of losing less money there than you would have to spend on a new roof.

If you don’t plan to sell in the near future (less than 5 years or so) and your roof is near the end of its service life, then you will definitely have to spend the money to replace it. The question becomes, do you put on the cheapest possible job and live with it ‘til you're gone, or fo you invest in an upgraded material and expect a return on that investment? It’s the toughest decision, because a cheap roof that begins to show its age about the time your home goes on the market will definitely compromise the curb appeal. On the other hand, over-improving in the short term or in a cold real estate market is rarely a good investment. Bottom line: if you expect that you might be in the home 10 years or more, then a quality roof will be a resale asset at the time of a sale, and an average roof will again become a liability.

If you plan to stay for the indefinite future, then it's an easy decision: buy the best roof you can afford, like a good metal roof. Doing that will accomplish three things: eliminate a major maintenance issue for as long as you are in your home; upgrade the appearance and curb appeal of your residence; and make your home a source of pride and beauty.

Have a question for Chris? Post in comments and we'll answer on the blog!

Metal Roofing in the News

In the wake of the disastrous Southern California wildfires, many people in our western states wonder what they can do to protect their own homes. It's no secret that a metal roof is far more fire-resistant than concrete or wood kindling, excuse me, shakes.

This is a great article that discusses how new codes could result in more metal roofing in certain areas of our country. Here's an excerpt:

"Meanwhile, just as the Southeastern states and insurance companies have been setting more stringent standards for wind uplift requirements for roofing in hurricane environments, states and insurance companies are doing the same in areas prone to wildfires where people continue to build homes."

Read on for the full article.

Ask Chris - Do I Have to Replace my Roof with the Same Material?

Q. Do I have to put on the same type of roof when it’s time to have it replaced?

A. Not at all! I think a lot of homeowners are unaware that a roof replacement time is a great opportunity to upgrade their home at the same time as they address a major maintenance issue. Since the original roof of a lot of homes is strictly an economic choice for the builder, re-roofing a home is the chance for a homeowner to make his mark by choosing a style and material that will enhance the appearance and value of a home. One of the virtues of metal is that being the lightest and most rigid roof material available, it can be considered for every type of home. Unlike many roof options, if the structure of a roof can support any material, it can support a metal roof, so engineering is not an issue unless there are an excessive number of existing layers – in which case NO material can be installed over top and all of the existing layers should be removed.

Also, since metal is the longest lasting of all roof materials, and comes in the biggest variety of styles and colors, the boring option to replace a roof becomes the opportunity to reduce or eliminate maintenance concerns from the roof. At once a homeowner can make his home more beautiful, more valuable, and more care-free.


Have a question for Chris? Just ask away in the comments section and we'll post your question and Chris' answer on our blog!

Ask Chris - What's the Best Roof to Buy?

Q. I need a new roof. What should I buy?

A. With even cheap roofs costing thousands of dollars, it is critical for you to learn about all of your roofing options before investing in such a large renovation project. If “any roof will do,” then there are dozens of sources for materials and labor that you can use. But if you want to make a smart choice and you’re intent on investing in material that will enhance the architecture of your home, reduce maintenance, and solve roofing issues permanently, then you need to spend time with one of our consultants.

We don’t expect that everyone who spends time with us will become our customer, but we do know that everyone who spends time with us will be a more knowledgeable consumer of roof products.

Bob's convinced!

Here's a little video with Bob Vila as he learns the many benefits of metal roofing.

Metal Roofs are Noisy... Say What?

That's the problem with the Internet - anyone can post anything! Check out this article about the pros and cons of metal roofing. It starts out well ... before dribbling off into serious misconceptions.

All together now ... metal roofing is NOT noisier than other types of roofing ... unless you're talking about that old tin roof on the barn!

Read the article in all its stereotypical glory here.

Why Metal?

Here's a neat article with a well-rounded answer to the question, "Why metal roofing?"

Chris says...

If there’s one misconception that I hear repeated often, it's the notion that metal roofs come in limited styles. A surprising number of people picture long, straight panels when they think of metal and for many commercial industrial applications that can be true. But a little research will reveal that metal roofs come in MORE styles, shapes and finishes than any other material on the market!

You've got choices ranging from tiles, panels or shingles, shiny or matte finishes, low-profile or high-profile patterns, modern or rustic styles – the variations and options are enormous. Very few architectural themes cannot be complemented by a well-chosen metal roof. I’m constantly rewarded when people see the variety available and exclaim, “Wow – those are all metal? I had no idea!”

From one blog to another...

This is an informative post from another blog about common metal roofing questions. And it's got a funny little ode to metal roofs too.

Here's an excerpt:

"Will metal roofing fit with the style of my house and neighborhood?

Definitely! Metal roofing comes in a variety of styles, colors and finishes and is made to look just like other popular types of roofing material including cedar shake, slate, asphalt shingles and clay tiles."

Read more here.

Interesting article about the costs of metal roofing

This is a good article about metal roofing and expected costs. It's got some great reference links too.

Check it out here.

Ask Chris: Are Metal Roofs Heavy?

From Chris:

One of the more interesting questions or concerns I hear from homeowners surprisingly often is something like, "Will my existing roof structure support the weight of a metal roof?"

It is surprising to me that so many homeowners think that an upgrade to metal will also add weight. A quick look at the comparison chart illustrates the fact that there is no material choice less stressful on a structure than a metal roof. In fact, not only are metal roofs lighter than every other pitched-roof option, some of them can actually increase the rigidity of the entire structure due to the strength of an installed sheet metal assembly. Also, the fact of its light weight allows metal to be installed over most existing roofs, saving the expense of such removal and saving the expense and environtal impact of additional land-fill. Anyway, to all of those people asking about the weight of metal roofing, check out the chart and you'll have a better idea of the relative weights of the various choices.

Metal roofs on Extreme Home Makeover

Gerard Roofing Technologies, a Metals USA® Company, was featured on the March 4th 2007 episode of ABC’s Extreme Makeover.

Reasons to go metal

Another good read about metal roofing and its many benefits...


"Q: On a recent home tour, I noticed that many upscale houses had metal roofs. The roof on my house needs to be replaced for the second time. Does installing a residential-type metal roof make sense? - Ron D.

A: The answer is an unqualified YES! I can think of nothing negative to say about new residential-type metal roofing. It looks beautiful, has a 50-year to a lifetime warranty, is fireproof (lower insurance rates), reduces summer air-conditioning costs, is environmentally sound, and typically weighs only one-quarter as much as asphalt shingles."

Is a metal roof right for you?

If we can't convince you, maybe this can.

The Early Show on metal roofs, circa 2003

The Early Show got the early scoop on metal roofs. This article is from 2003!

Too bad they didn't check their facts ... contrary to the stereotype, metal roofs aren't any noisier than other roofs when it rains...

Bob Vila on Metal Roofs - Right On, Bob!

"There is no material more capable of protecting a structure from wind, rain, hail, fire, or rot than a durable and energy-efficient metal roof."

Right on, Bob! Read more here.

Benefits of Metal Roofing

This is a great article about the benefits of metal roofing. Check it out for a good third-party opinion!

Ask Chris: Are Metal Roofs Noisy?

Q. The idea of a metal roof and its many benefits appeals to me, but I worry that it might make my home noisy. Am I right?

A. Actually, no. The vast majority of people who upgrade their roof to metal are surprised to report just the opposite. Especially from those homeowners who convert from wood shakes, we regularly get comments such as “We can't believe how much quieter our home is when it's raining or windy!”

The coated metal roofs in particular have very low resonance (the property that allows a cymbal to crash, or a bell to ring) and once fastened to the roof structure form a very tight and rigid assembly that often adds stiffness to the entire home.

In the words of one customer, “Our home just feels tighter.”