Houses as homes and other musings

Hard to imagine anyone not taking notice of the turmoil in the stock market, but I wonder if the sudden focus on value of assets might prove to be a good thing for the construction materials business. The leveraged, short-term, disposable society we've developed may be forced to begin viewing things like houses as homes and not just inventory - much like the rest of the world already does.

I heard someone say recently, "We've decided to build homes intended for generation, instead of building for the next tenant." While this has been the mindset of other parts of the world for eons, it's only now coming back into vogue in North America. Metal roof materials fit this new paradigm wonderfully. Since metal roofs have life spans that can be measured in generations, it's fair to say that a properly specified and installed metal roof can last for the life of the building on which it's installed.

While it's true that a (very) few other materials can make the same claim, none of them have the properties of metal that make it so ideal for re-roofing existing buildings. The lightness and rigidity of metal allow its use to cover or replace all other roofs. Plus, metal gives the most options to owners when it comes to stye, color and texture. No other roofing material even comes close.

Finally, and unlike asphalt or wood roofing, metal isn't deteriorating rapidly from the day its exposed. The sun and wind that destroy these lesser roof options are easily handled by a metal roof. This means that owners with a notion that homes should house generations will find that metal roofs fit the bill. Measured against such long-term performance, it becomes quickly apparent to anyone with a long-term eye on value that metal roofs are the most valuable of all.

More questions? Download a free copy of my booklet, "What Every Homeowner Needs to Know about Roof Replacement," on our website.

Thoughts from Chris - "40 Year Shingles" and other lies

Since I've been focusing exclusively on selling metal roof materials for many years now, it's become common for me to be accused of exaggerating the poor performance of asphalt shingles - the most commonly used roof material in North America. My presentation materials, website and blogs contain many photos of badly decomposed and failing asphalt roofs that had lasted only a fraction of their "warranty period" and in fact many such photos can be found on many, many websites.

I started noting and photographing the real performance of asphalt shingles in the early 90s, so this is hardly a new phenomenon. What is new, however, is that the contractors who specialize at installing asphalt shingles are now saying the same things I've been repeating for nearly 20 years. I was very, very gratified recently to read promotional material by the owner of one of the most prominent roof contracting companies in the region. He wrote an open letter to potential customers in which he states clearly that "properly installed" asphalt roofs have a life expectancy of 12-20 years! Easily inferred from this statement is the fact that improperly installed asphalt shingles have a lifespan shorter still. It should be noted that the shingles to which he's referring have "warranty periods" of 30, 40, 50 years and even "lifetime" warranty periods!

I've been saying for years - as have many other people in the roofing industry, I hasten to add - that there is NO RELATIONSHIP between the lifespan of these asphalt shingles and the printed "warranty period" on the wrapper. Even this most recent disclaimer by an "insider" doesn't stop for one minute the ongoing, deliberate misrepresentation of the life expectancy of these products by many people in the industry. They're still sold as "40 Year Shingles," yet there's not an honest person in the business who will say that they will actually last 40 years! I'm stunned this practice continues. I predict a hungry lawyer somewhere will collect enough signatures one day to commence a very large and very public class-action suit against some manufacturer with deep pockets that continues to sell these oil-based products with these completely meaningless and deliberately misleading warranty periods. The shame of it is that the typical roof purchaser still believes that they're buying a "40 Year" shingle and that someone is promising them a lifespan close to 40 years. I'm sure there's a better description of the practice than "deliberate misrepresentation," but I just don't know what that might be.

I think this issue is more relevant than ever now that housing has transitioned (again) from a get-rich-quick scheme back to a place where they are homes for this generation and those to come. Regardless, I at least have confidence that a properly installed metal roof CAN last 40, 50 or more years. In fact, I own a property built in 1957 with a metal roof - and those metal shingles are still performing well today, 51 years later. Now, that's a "50 Year Shingle"!

Thoughts from Chris

Something that never fails to astonish me is the surprise expressed by people when you inform them that our metal roof assemblies are significantly lighter than an asphalt shingle roof.

In asking a lot of prospective customers lately why they wouldn’t have anticipated that, I learn that the appearance of our metal roof systems looks so much more substantial than asphalt shingles that they just assumed that the metal roof would be a heavier material.

My own sense is that the word “steel” connotes a solid, tight, heavy material, and the people unfamiliar with stamped steel products don’t realize how light this material can be and still provide outstanding performance.

The fact that metal roofs are so remarkably strong for their weight means that it can be installed over most roof materials without compromise. In fact, I believe that the biggest part of the roofing business for the next few years will be replacing the millions of “30, 40, and 50 Year” asphalt shingle roofs that were installed in the last 15 years or so. This will mean that metal will rise to the top of the list of homeowners who need to replace their rapidly decaying asphalt shingles, but want something permanent, better-looking, and more earth-friendly.

Its light weight means that upgrading to metal will mean most homeowners won’t even have to remove their old asphalt shingles as metal is easily installed over top. Another benefit of this “over comp” installation is the fact that our land-fills are spared the added burden of accepting the old asphalt shingles. A “green” benefit as well!

Check out the photos above as an example of how easily metal can be installed over existing asphalt shingles…and what a huge difference in appearance results!